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About Us

Mission Statement

With honesty and integrity, we are dedicated to finding and providing the greatest Home Furnishing values. We offer name brand furniture, appliances, electronics, flooring and window coverings, at the Guaranteed Best Price. We value every customer and are committed to serving them before and after the sale with respect and courtesy. We are committed to Complete Customer Satisfaction!

Core Values

"Old Fashioned" Work Ethic • Honesty and Integrity • Respect For The Individual
Community Contribution • Strive For Excellence

Our Store

Boulevard is the largest and most complete home furnishings showroom in Southern Utah and surrounding areas. We carry name brand furniture, appliances, electronics, mattresses, accessories, floor coverings and window treatments. We have based our business on the "old - fashioned" values of honesty, fairness and courtesy, and we provide a 100% satisfaction guarantee.

Our Story

The roots of this family business began as early as the pioneer settlement of Southern Utah. One descendant of those 1862 pioneers was Lester Wittwer. In 1928 he started a trucking business with other family members. They delivered homegrown fruits and vegetables to outlying towns.

Their desire to take care of his customers reflected in other ventures including the motel business. Lester’s children worked along side him in the motels. As they tended to the needs of tired and weary travelers, they learned from their father how to take care of their guests.

The story of The Boulevard began in 1974, when Lester Wittwer and his family started the furniture business. Starting with a small showroom of only 8,000 square feet and two full-time employees. Today the Boulevard has over 115,000 sq. ft. of showroom space in their St. George store, the Mesquite Store was relocated February 2014 and has over 15,000 square feet, and the Cedar City Store opened May of 2014 with over 30,000 square feet of showroom. With 3 store locations and a large Distribution and Clearance Center, there are now over 150 team members.

Boulevard Home Furnishings, named after its original location on Southern Utah’s most famous street ... "St. George Boulevard." Moving to the current location in June 2000 raised the question "How can you continue to be ‘The Boulevard’ if you’re not located on the Boulevard?" The answer was simple, "We take the street with us." At the heart of our store is the "Boulevard". It represents the street that brought customers to the Boulevard, and now it leads them throughout the store.

The Boulevard continues its commitment to customer service that started over eighty years ago.

Old picture of store New picture of store Picture of the sons and their mother

A History of Giving

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One of Boulevards core values is that of "Community Contribution." It’s important to us to give back to the community that has supported and helped in our continued success. Boulevard is known for being generous in many ways. Our guests know that there are special sales and rewards for shopping at the Boulevard. These include free gifts, drawings, and many extra services. But, yet the kind of giving that matters the most to us is when it has a meaningful, long-term lasting impact.

One of many such stories from Boulevard’s past started with 14 VCRs.

Our first Labor Day Sale to benefit our local schools began in 1989. We were able to give part of the profits from that sale to the schools in the form of learning equipment. We donated 14 VCRs to schools in Washington, Iron and Kane County School Districts. Over the past 25 years Boulevard has donated over $700,000 worth of electronics and other needed items to our schools. Giving to the schools in our community allows us to help build and strengthen the future of the youth in our area.

A History of Value

Q: What is better than getting the "lowest price?"
A: Getting the Best Value!

Sometimes we think we are getting the best deal when we find something at the lowest price. Not so. What about the quality of the product? Or the selection to shop from? Is there anyone to help educate you on the product benefits or features, or are you left on your own? Does the purchase include delivery, or have a warranty? Can you finance your purchase? Or does the business offer service after the sale?

At the Boulevard, we have built our business on providing the "BEST VALUE!" That means you may not always get the "lowest price" . . . but you will get the best values, including: trusted name brands; shop from the area’s largest selection; get professional and friendly service, along with prompt and polite local delivery; service after the sale and many other services and benefits other companies don’t offer.

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